Rehatch Studio

Work

EMBEDDED GUI

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UI/UX DESIGN

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MARINE

Reinforcing quality in commercial fishing with HMI monitoring system

Designed the visual interface of an embedded display used by commercial fisheries to ensure the preservation of product in optimal condition from harvest to distribution, resulting in a significant upgrade for the company sales package and increased customer value provided.

Temperature monitoring screen with graph for marine HMI shown in mockup of embedded display casing

Data monitoring dashboard for marine HMI shown in mockup of embedded display casing

Event monitoring table for marine HMI shown in mockup of embedded display casing

Case study available upon request. Please

reach out

to gain access.

WEB APP

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UI/UX DESIGN

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MICROMOBILITY

Enforcing public safety with AI powered fleet management system

Designed the interface of a web application that allows companies to monitor fleets of electric scooters and help support public safety by enforcing lawful use of their products inside city infrastructures. This product leads to a significant reduction in business expenses associated with administration fees resulting from scooter misuse.

Web app screen of Seattle map with multiple hardware units

Web app screen of Seattle map with a single hardware unit view and a side panel with details

Web app screen of table view with multiple hardware unit details

Case study available upon request.

Reach out

to gain access.

RESPONSIVE WEB

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UI/UX DESIGN

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SOCIAL WORK

Breaking language barriers in caregiver-assisted communication with word predictor app

Designed the visual interface of a machine learning tool that helps caregivers support people with natural speech impairments improve their ability to communicate in their native language by providing relevant word prediction suggestions in tablet-assisted communication. This product significantly diminishes user frustration, fosters a profound boost in self-confidence, and ultimately elevates the overall quality of life for individuals living with natural speech impairments.

Web app screen showing the status of the process of preparing word predictor files

Web app screen showing a table view of multiple predictors

Web app screen of the configuration process of a web crawl

Please reach out to request more information about this project.

What type of project?

Websites

I design websites that elegantly adjust to any screen through responsive and adaptive design.

Apps

I design desktop and mobile apps, excelling in web-based platforms that deliver exceptional user experiences.

Embedded GUI

I design embedded interfaces that enhance the connected world of IoT ecosystems.

Services provided

I provide design services that cover the entire product lifecycle from market research and ideation to development handoff and design QA.

Product ideation

You have a product idea in mind and you want to choose your next steps with confidence.

I can help you visualize your ideas based on market research, customer feedback and brainstorming sessions. I sketch concepts, and the most promising ideas are selected for further development.

Product design

You need a professional to help you design an innovative idea.

I can help you develop an innovative idea into a tangible digital product. This typically involves designing, prototyping, and testing.

UI/UX design

You need a professional to help execute your vision.

I can shape your ideas into refined designs with complete user flows and prototype a tangible product. I deliver in systems that streamline software engineering time, reducing budgets and optimizing timelines.

UX research and data analysis

You need someone to help you make sense of your user data and gain new insights into your user base.

I execute research plans that help you understand user behavior and unlock deep insights into your customers needs through qualitative and quantitative data analysis.

Product refinement

You have an existing product that needs a design overhaul.

I analyze potential gaps in your current user experience by performing usability audits. I identify business opportunities by analyzing competitors and current usage data and design an upgraded product experience.

ROI of UX

As supported by research, a strategic commitment to UX isn't just enhancing aesthetics, it's directly enhancing your bottom line.

x100

Each $1 invested in UX brings on average $100 in return (Source Forrester)

200%

Higher conversion rates for investing in a better user interface (Source Forrester)

400%

Higher conversion rates for investing in a superior user experience (Source Forrester)

My approach

Expert advice

I become your UX partner. My background in cognitive science and industry experience as a UX specialist at a top creative agency allows me to provide skillful insights that spark meaningful discussion and complement your product vision.

Personalized

Working with a solo designer gives you freedom. I am invested in understanding your product vision, goals and preferences. That allows me to create tailored design solutions with a fast turnaround, high flexibility and focused attention.

Collaborative

Ideas grow with people. I design the experience, but we define it together. I help my clients shape their vision by involving them early on in the process, which allows us to create a strong and unified goal that leads to building a better product.

Design mastery

My design decisions are informed and intentional. I combine cognitive science, usability heuristics and modern design principles to create future-proof experiences with a solid technical foundation. I design products that last and convert.

User-centered

User experience trumps everything. I design with the users in mind, which allows me to create thoughtful interfaces that are optimized for your user base and set your product up for longterm success.

Alex was very communicative and her work produced was excellent. She helped us through the process and gave us her professional opinion on items we were unsure about. Her knowledge on the design application is excellent. We couldn't have completed this project without her help.

Tina Bomgardner

Operations Manager @ IMS

Alex isn’t merely a contributor; she’s a key partner for any forward-thinking organization. Her work at imagi speaks volumes of her capability. She’s also incredibly kind and a delight to work with daily. I vouch for her expertise, dedication, and the tangible impact she brings.

Beatrice Ionascu

Co-Founder and CTO @ imagi

About me

Driven designer with a passion for interaction patterns. I learned my trade at one of the best UX design agencies in the industry, where I had the opportunity to hone my UX design skills on over 30 projects for diverse industries such as healthcare, education and research. Since then, I have been polishing my craft by building projects from the ground up in a freelance capacity. I also mentor and take part in a guild that designs and codes exceptional products. Learn more at

Humatic Labs Team Page.

VIEW RESUME

Black and white image of designer with striped background

Get designs for websites, apps or embedded GUI

I’m Alex, a seasoned UX designer blending empathy, cognitive science and creativity to design industry-leading interfaces for startups and small businesses

Reinforcing quality in commercial fishing with HMI monitoring system

Enforcing public safety with AI powered fleet management system

Breaking language barriers in caregiver-assisted communication with word predictor app

Websites

Apps

Embedded GUI

Product ideation

Product design

UI/UX design

UX research and data analysis

Product refinement

x100

200%

400%

Expert advice

Personalized

Collaborative

Design mastery

User-centered

Alex was very communicative and her work produced was excellent. She helped us through the process and gave us her professional opinion on items we were unsure about. Her knowledge on the design application is excellent. We couldn't have completed this project without her help.

Alex isn’t merely a contributor; she’s a key partner for any forward-thinking organization. Her work at imagi speaks volumes of her capability. She’s also incredibly kind and a delight to work with daily. I vouch for her expertise, dedication, and the tangible impact she brings.